THE RASTER FORMATS (JPG & PNG)
- Most Commonly utilized image file format
- Worst decision for logos
- No transparency
Various people use a jpg for their logo which frequently has the logo in the center on a white establishment. While is it typically used, it is the most exceedingly terrible record plan for a logo. for what reason is that? jpg file will get pixelated (grainy and fuzzy) if you attempt to expand it, and you will lose the fresh look of your logo. The other essential reason is in light of the fact that JPGs normally have a white or another background. While this will look fine on a white background or on the other hand over a picture, envision your pleasant logo sitting in an appalling white square over a shaded foundation – not extremely engaging.
- Best for web/digital
This is the course of action that is a phase up from a jpg. Png files will even now free clearness when broadened; anyway, the benefit of a png compared to a jpg file is that png typically have a transparent background. So you won’t have similar issues of including a white square on your materials.
THE VECTOR FORMATS (EPS & PDF)
- Best for print
- Best for designer
An EPS file is a planner’s most loved file type for logos. It’s transparent, scalable and editable if you have the right software. It also has the unlimited color capacity. In the event that you don’t have the right software, you will be unable to see this file effortlessly.
- Can be used for print or web/digital
PDFs are likewise transparent, scalable and frequently editable. While the EPS file requires particular preview software, PDFs were intended to be viewable regardless of software, hardware, or operating system. they can be low.